Article: The Seven Deadly Sins of Startup Storytelling – link

The article is a great ready reckoner for founders, marketing heads and especially the core team of startups, who are every day answering the “Why” and busy thinking the emotional connect with the consumers. Storytelling is something that Indian startups really need to rise to – it is one thing which can help in price and discounting wars – and to me, this could be a great competitive advantage.

Article: Why Most Startups Don’t ‘Get’ Press: Link

A brilliant article which gives a crash course in PR, especially for startups.

A16Z’ 16 Startup Metrics: Link

An app that I discovered: Dunzo

It claims to help you get any of your daily chores done.
I used it for getting bread and my brown shoes repaired…and it really worked!

Quote – “You can feel sore tomorrow or you can feel sorry tomorrow. You choose.” —Unknown