Anshul Sushil.

Article: The Seven Deadly Sins of Startup Storytelling – link The article is a great ready reckoner for founders, marketing heads and especially the core team of startups, who are every day answering the “Why” and busy thinking the emotional connect with the consumers. Storytelling is something that Indian startups really need to rise to – it is one thing which can help in price and discounting wars – and to me, this could be a great competitive advantage. Article: …