Saturday, September 01, 2012

RIP Motorola (India)

As per Medianama, Motorola is shutting its India operations.

I thought they already did that long back as I don't remember seeing their products or advertising for quite some time.

I was once a great Motorola fan but was distraught and extremely annoyed with their services. 

It is almost incredible to believe that this was one of the most innovative companies at one time - having invented the first handheld mobile phone, being #1 in mobile phones till 1998, etc.

This is one of the best case study of what happens when a brand loses its touch with consumers and is unable to live up-to its positioning (of innovation.)

Good bye Motorola!

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