Friday, September 28, 2012

Leveraging the comeback of Super Sports person

Yuvraj, One of the most famous sports person in Indian subcontinent was recently injured and was back after a long gap. Birla Sun Life leveradged the situation by the following ad -

Derrick Rose , plays for Chicago Bulls in NBA was injured in of the most crucial times and was out for the entire season. Look at this ad made by Adidas to mark his return

My take -

I liked both the campaigns. Birla Sun Life must have paid millions for Yuvraj endorsement and had full rights to bank on the situation. In fact, this was not the first ad, they had series of ads.

Which one do you like more?
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