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Showing posts from 2012

Top 5 noteworthy points in 100 Top Media companies in USA

Ad Age DataCenter publishes this study of top 100 media industry in US. `

Top 5 things that I found interesting in this report are - 

Leveraging the comeback of Super Sports person

Yuvraj, One of the most famous sports person in Indian subcontinent was recently injured and was back after a long gap. Birla Sun Life leveradged the situation by the following ad -

Derrick Rose , plays for Chicago Bulls in NBA was injured in of the most crucial times and was out for the entire season. Look at this ad made by Adidas to mark his return

My take -

I liked both the campaigns. Birla Sun Life must have paid millions for Yuvraj endorsement and had full rights to bank on the situation. In fact, this was not the first ad, they had series of ads.

Which one do you like more?

Movie Review - Barfi (6.5/10)

Watching Barfi was like going for a picnic on a Sunday. Set in Beautiful Darjeeling, every scene of the movie has stroke of natural beauty which could be great for the 24-7-365 days working brains like us.

RIP Motorola (India)

As per Medianama, Motorola is shutting its India operations.

I thought they already did that long back as I don't remember seeing their products or advertising for quite some time.

I was once a great Motorola fan but was distraught and extremely annoyed with their services. 

It is almost incredible to believe that this was one of the most innovative companies at one time - having invented the first handheld mobile phone, being #1 in mobile phones till 1998, etc.

This is one of the best case study of what happens when a brand loses its touch with consumers and is unable to live up-to its positioning (of innovation.)

Good bye Motorola! acquired and HCL Infosystems might be sold to Lenovo!

Date - 27 August 2012
Time - 11:20 pm

Alert from Google stating " acquires UrbanTouch in cash and stock deal" 

Date - 28 August 2012
Time - 11:00am

Alert from Google stating " maker Lenovo is in talks to buy out promoter stake in the company" ....

Having worked for both the companies , I found myself with sudden rush of thoughts which made me compare the 2 seemingly odd entities -

Whose ad is it anyway?

E-commerce companies are working hard on attracting eyeballs. 
A digital person there is working day and night making, running and managing ads - and here is one such ad  from one such company.
May be the experiment was whether consumer will click on the ad if the brand name is not shown....or may be they just simply forgot to brand it?
Who knows? 
But can you guess which company is this?

4 reasons why sports-persons are starting up eCommerce biz!

It is one thing to play some sport and it is another to be in a business of sports! But not in India, yes! We are talking about Sporstpersons turning businessmen. It seems the eCommerce bug has bit them too! What started with Zaheer Khan and, Yuvraj Singh and, seems to have caught attention of Tennis star - Mahesh Bhupathi as well.  

Failure of "Coca-Cola White Christmas Can" ; Learning for a start-up?

Coca Cola's White Christmas Cans - It Came, It Confused and It got Canned! From - Coca-Cola Co.  is switching back to its time-honored red just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red will start shipping by next week, as white cans—initially expected to be in stores through February—make an exit (Full Story: WSJ) But along with the zoom and crash voice they made, they also left a few valuable tips...

Elephant playing Samsung Galaxy note! - huh!

Not sure of what Samsung wanted to depict - whether it attracts elephants or whether the screen is big enough for anyone to work with or whether they wanted to create a viral video for the heck of it!

It does not work!

Glass is half full or half empty?

You would never know. But no living day passes when you are not fuddled with this question again and again. You may face it in the office while brooding over the salary just debited in your account , when you have just been said NO by that dream girl (or boy) of yours or even while parking your car in that dingy area to save that 20/-.