Thursday, October 29, 2009

4 reasons why readership of newspapers is shrinking in USA


Source - The Economist


Sales of American newspapers keep falling
MORE bad news for America's newspaper industry. In the six months to the end of September, daily circulation fell by 10.1% to 30.4m compared with the same period in 2008. All of the top 20 papers have seen their circulation plunge, with the exception of the Wall Street Journal. 

1 -  The population is turning more and more online. 

Penetration of Internet in USA is at a staggering 74% of entire population. Figure for India would be in single digits. 


2 -  It is a very urbanized nation, with 81% of the population residing in cities and suburbs as of mid-2005 (the worldwide urban rate was 49%)
Newspapers generally find devout readers at suburbs where people have luxury of time


3 - Habit change 
US now wakes up to latest friend request on Facebook or Twitter.No more people wake up and read USA Today with coffee - they pick up blackberry or Apple to check their emails while smelling the coffee


4 - "Social Revolution"
Its kind of "Reverse Globalization". People are getting more social. With so many interesting tools to stay connected with the friends, families, etc, meaning for "news" is now changed.

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