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Showing posts from 2009

Tiger Woods Logo Analysis

Whoa!!! - Like a symbol which has been interpreted by Langdon, I am proud to present you analysis of Tiger Woods logo!

It has been there always in the writing - we just failed to see it!

Source of the logo - Tiger's official site

TimesJobs creates identity crisis!

Look at the sentence - We are happy to inform that a new job ....that fits your criteria exactly! ...YEAH???

They are sending the job which clearly says its for female!

They either are very funny people , trying to crack a joke on me or are extremely pathetic!

I have not done any operation of changing my sex ( I dont earn that much) - and I am definitely MALE!

Thanks for identity crisis! You are really no.1 in WORST MATCHING OF JOBS!!!

A few points on Poker

“Poker” apparently derives from German pochen, meaning to beat or beat up or pulverize. Aggression is at the heart of the game, which has a rich history of violence. Every duffer knows that two pairs, aces and eights, is called “The Dead Man’s Hand” because those were the cards Wild Bill Hickok was holding when shot from behind by an assassin named Crooked Nose Jack McCall.

The violence follows naturally enough from the pioneer nature of the game. The “cowboys full” of McManus’s title means a specific poker hand of three kings plus another card paired, but it also indicates how the game has flourished in Western settings.

Las Vegas is the site of the poker World Series and the fast, bluff-­emphasizing, aggressive and TV-friendly variation for the central tournament is called Texas hold ’em, which on the Internet and television has nudged older forms, draw and stud, toward the margins.

Devotees of the friendly game have included Abraham Lincoln, Ulysses Grant, Theodore Roosevelt, Frankli…

4 reasons why readership of newspapers is shrinking in USA

Source - The Economist

Sales of American newspapers keep fallingMORE bad news for America's newspaper industry. In the six months to the end of September, daily circulation fell by 10.1% to 30.4m compared with the same period in 2008. All of the top 20 papers have seen their circulation plunge, with the exception of the Wall Street Journal. 
1 -  The population is turning more and more online. 

Penetration of Internet in USA is at a staggering 74% of entire population. Figure for India would be in single digits. 

2 -  It is a very urbanized nation, with 81% of the population residing in cities and suburbs as of mid-2005 (the worldwide urban rate was 49%)
Newspapers generally find devout readers at suburbs where people have luxury of time

3 - Habit change 
US now wakes up to latest friend request on Facebook or Twitter.No more people wake up and read USA Today with coffee - they pick up blackberry or Apple to check their emails while smelling the coffee

4 - "Social Revolution"

Top 5 quick tips for early Google Wave users

Hey are 5 quick, small but very useful tips for Google Wave users...based out on my 1st day expedition on  it -

Tip 1. Profile picture 

In case your profile pic is not visible to others - check out if you have filled out your Google profile or not -

Google Wave is picking up your information from there!

Tip 2.  Editing a blip as other is typing

There is a drop down arrow in the time stamp - just click and you are ready to edit it on the go.

Tip 3 Embedding widgets or apps

Google has still not allowed us to import a lot of things like twitter feeds, but there are many neat apps and bots built inside -

Wikify -

Yes - No gadget

There are many more like Sudoku, Conference, Video chat, etc - these can be done by first installing them and clicking to run them...

Here is how to Install them -

3a) When you joined Wave - you would have got 2 messages - one would be for extensions - go to that wave and install the gadget of your choice

3b) Create a new wave…

My First Hour with Google Wave

This is how my Google Wave looks right now!...Please note @Animeshpathak's  response :))

Destination Branding - What not to do!

Destination branding is something which is very important today in the globalized world -it helps in attracting tourists, also in investments ...and anyways who does not like to see finely landscaped, green fields, beautiful people in beautiful places...right? WRONG!

Anyways before I introduce you on "What not do in commercial / viral marketing for destination is a look at my fav campaigns on "what to do" :) -

Some of my favorite campaigns are -

1. India's Incredible Campaign

What is brilliant about this campaign is the portraying of the same age old story - tourist comes to visit a country and goes around...but never has the emotional appeal as visible and as addictive as in this campaign....

2. Malaysia's Truly Asia

But here is the twist - I read a news today about Denmark's attempt to attract tourists by viral marketing and going a step too far read this -

Denmark's official tourism agency, has removed a promotional video fro…

Biggest mistake while talking and chatting!

Guys, today I am in a little preachy mood - I want to tell all of you to avoid one small BIG mistake lot of you make while chatting / talking with other people!

How many times have you said - "And, what else is happening in your life" or "What else is happening in life?" , or in Hindi - "Aur bata, kya chal raha hai?" 

If the answer is "quite often" - then I would like to urge you all to please shun this habit - this may subtley result in people shunning you as a bad communicator!

Psychologically, people while conversion, like to be put up at ease and not confronted. And this small question puts every person in exactly that. Te person might be in stress / frustated, about to end his/ her life but does not want to tell you, so is pissed at your asking - "So, what else?" 

And Beware, if you use this sentence in front of a girl you are trying to woo - this sentence could be the end of it all! This also might mean, that since you are such a…

Evilness of Facebook!

Beware guys!

I never click on "Send Invitations To Your Friends" click on any site. I just cant trust to share the password of my email with any thing - living or non-living but I trusted Facebook. And boy, I was so wrong!.

It seems Facebook sends mail to all the people in my address book - which happens to be a few hundred. And I have been getting "ABCDEF has accepted your invitation to add as friend on Facebook" ever since. Even people whom I don't intend to network but must have sent some mail years ago has got this mail!. How Bloody Stupid!

Please spare yourself with this embarrassment and don't do this mistake ever ...even with Facebook!

Addicted to Chess

I still remember when as a small boy, I used to play chess with my father and brother. I obviously used to lose a lot but still used to maintain a small note of no. of games, played, won and then lost. Guess I have always had this habit of keeping track of every little detail. And then I grew up, and had the fight for IIT, and then completely forgot about Chess.

But somehow, at the back of my mind, even while I was dancing away in IT BHU, or working on projects in MICA, I wanted to play chess again. Could never do. But things changed.

In the recent trip to Shimla, I bought this wooden classic chess and things have never been the same again. Thank God, that I have a tolerant wife like Aakriti who not only is okay with me being addicted to it, but is actually got addicted to chess even more than I am.

So these days, we can not survive util and unless, we have played at least 2 games of chess or studied about some or the other moves of Casparaov or one of the classic matches of all times…

A Very Stark Observation...

While going through my regular dosage of news, I came across the news of Neda Agha Soltan on Reuters (Click here) ...
On the left side is the image of a girl who is dying after having stood in front of the Iranian military to fight for the truth and freedom...while on the ad on the same page you see a girl resting somewhere in a field.

One image is so full of life and the other completely devoid of it!

Both images are so similar and yet so different - remarkable is the eyes of the ladies in both the pictures...look closely and you will understand...

Critical analysis : The girlfriend experience...(8/10)

Coming from Steven Soderbergh's stable, this movie had to be odd...and it did succeed in being one - the lead character is played by Sasha Grey - a pornographic actress and another oddity was that the actress has not given any shot which testifies that she is a pornstar (which was expected!)... The movie is about Chelsea...and her complicated thoughts...of being in love, craving for love, getting used to be treated like a lover and a door-mat and her coping with all this... The initial scene of movie makes you believe that you are watching a romantic movie...a couple is seen having fun, dining, talking and there is red wine too. However, the starkness of the movie is revealed as the lady wakes up alone next morning,  and is paid money without even an iota of emotion being displayed...the client does not even look at her - it is this scene that wakes you to a realization that she is not a girlfriend but an experience of a girlfriend to the guy ...this starts the movie in its real sen…

Famous "Anshul"

I am writing this post in all vanity...well almost...after all it took one full sleepless night for me to be able to write a post on it...

Facebook had announced the vanity URLs and I, for sure, wanted to get it...more because Aakriti has always been teasing me that she has ultimate vanity email address  - so when a chance came to get - why would I let it go???

So dear friends, I am now available at - see you there...

Why is Computer mouse called "Mouse"?

I was intrigued by this simple piece from the daily dose of  about the "Computer Mouse" -  I simply love the an enterprising inventor works simply , without much help, and ultimately gives us a simple but one of the most effective invention of 21st century...

"Douglas Engelbart - Inventor of Computer Mouse - had almost - but not quite - hit upon the concept of the mouse in his original 1962 paper. With his NASA funding, he began exploring pointing devices and became interested in the problem of selecting text or graphics objects that were displayed on his screen. 
The goal of the study was to discover which device would allow a user to get to a given point on the screen most quickly as well as repeatedly with the fewest errors. ..."Other kinds of pointing devices were already in use, including light pens, trackballs, and tablets with styli. The RAND Corporation had invented the latter, and though Engelbart hoped for a while that he could …

Solving the Kashmir issue...

An ingenious example of speech and politics occurred recently in the United Nations Assembly that made the world community smile...

A representative from India began: ' Before beginning my talk I want to tell you something about Rishi Kashyap of Kashmir, after whom Kashmir is named.

When he struck a rock and it brought forth water, he thought, ' What a good opportunity to have a bath. ' He removed his clothes, put them aside on the rock and entered the water. When he got out and wanted to dress, his clothes had vanished. A Pakistani had stolen them. '

The Pakistani representative jumped up furiously and shouted, ' What are you talking about? The Pakistanis weren't there then. '

The Indian representative smiled and said, ' And now that we have made that clear, I will begin my speech. ' And they say Kashmir belongs to them..

PS: I am not sure if this true or not

PPS: I wish if this actually is true :)

Launch of "GovernMint in India" - Book by T.S.R. Subramanian

For past few days, I was busy in the launch of the Book - "GovernMint in India" by T.S.R. Subramanian - a person who can leave you only impressed in all the meetings - he has been a top bureaucrat for India - what I liked in all the meetings is his approach to every thing - he always knew what he wants and somehow always maintained a tracer of activities in his mind. ........."He was chief secretary of UP in the period immediately after the demolition of the Babri Masjid in 1992. He rose to the post of Cabinet secretary in Government of India, the highest civil service position in the government, and worked under three prime ministers in this capacity......" The book is actually his second - the earlier book -Journeys through Babudom and Netaland; was a bestseller of sorts. This one is a squeal to the earlier book and covers the state of governance in India. The book was launched by India's Vice President - M. Hamid Ansari - and I must add here that I was totally i…

Simple Solution for Big Recession!

A friend forwarded it to me....

There was an article in the St. Petersburg Times newspaper last Sunday. The Business Section asked readers for ideas on "How Would You Fix The Economy?"
Here's what one guy wrote back:

Dear Mr.President,

There are about 40 million people over the age of 50 in the work force. Pay each of them $1 million as severance with the following stipulations:

1) They leave their jobs. Forty million job openings - Unemployment fixed.

2) They buy NEW American cars. Forty million cars ordered - Auto Industry fixed.

3) They either buy a house or pay off their mortgage - Housing Crisis fixed.

All this and it's still cheaper than the "bailout" !

Experience at the HCL Alumni meet...

Since the day I started my career at HCL in Branding - I have been fortunate to meet leadership who have actually made HCL what it is today...

Ajai Chowdhry - The entire world knows him as a great leader and such a great fellow - for me he is one of the most tech savvy person - he may not get time to be on Facebook, Linkedin, etc but he understands the power of social media Shiv Nadar - When you see him looking at you - eye to eye - you know what a truly passionate person he is about technology...he will never leave you un-impressed by his such a sharp knowledge about how technology is shaping lives of all and sundry - right from a village in India to a person sitting in New YorkApart from the experience of meeting people like these, I have always been trying to decode the true essence of "Brand HCL" - it had not been an easy task...

And then I happened to organize the very first official Alumni Meet for ex-HCLites - I got to meet the people who actually laid down the foundati…

Burn after reading - (7/10)

"Burn after reading" is a star studded movie with George Clooney, Brad Pitt, John Malkovitch, etc - but with a different twist - and the twist is that your famous stars play roles of idiots. The movie with which I can draw a parallel here is India's cult movie -  "Jane Bhi Do Yaaron" - black comedy movie with complete head twisting tales of characters...

John Malkovitch plays a role of a CIA agent who has been demoted because of his drinking problem...George Clooeny - a womanizer politician - is going around with his wife - George is also sleeping with a woman called Linda. Linda works in a gym and is worried about her looks as she is getting  old and wants to have a relationship with a young person like George. Brad Pitt works in the gym with Linda.
All hell break lose when Brad finds a CD with John's secrets of CIA which he was writing in a book form after his quitting CIA. Some funny twists result in Linda and Brad (accidentally) blackmailing John.

The m…

The Hitchhiker's Guide to the Galaxy (7/10)

No need to explain this one...its a movie adaptation of  novel which needs no explanation at all!...

The plot - The story is about Arthur Dent, an Earthling, who finds himself in a bizarre of situation one day, when his home along with the Earth is blown away and he hitchhikes in an alien's spaceship. Thereby starts a mind boggling funny story...

Visual treatment - I loved the scenes...regardless of what others say, Garth Jennings has done a great job.
The scene where Slartibastfast takes Arthur into the factory workshop showing Earth Mark II is a visual treat!

The movie is full of exciting things, like this one -

Deep Thought has a logo for Apple Computer just to the right and above its electronic eye (which can be seen in closeups when Ford, Trillian and Zaphod are speaking to the computer). - Wikipedia 

Apple logo was used to show Douglas Adams love for Macintosh.
A must watch!

Apocalypto - (8/10)

Totally blown away!...for the first 1 hour, I was just trying to come back to terms with my real life...for a person who is very curious to know more about Mayan Civilization , this movie was a treat!

The plot is very simple - a man takes revenge from the villains for killing his friends and family , the twist is - it is set in Mayan times - just when Maya civilization was about to vanish...

The visuals are amazing of the movie...forest and such remarkable pristine landscapes that you can't even think of rising from the chair for even a second!...

Apocalypto is an epic movie - by Mel Gibson, and its not in English - language is also Mayan which adds more fervor to the main feels real....

PS: Do not watch this movie during lunch or dinner time - the movie has scenes with lot of blood and beware...

Two scandals that shook the IT Industry...

I know how it feels....which is the other one???...but in a way it was as important as the next one ( if not more) - as it showed that there was something wrong in one of most respected company ever of India - Infosys!

Yes.. the first one was the sexual harassment case happened in Infosys - Phaneesh Murthy who was once a blue eyed boy of Indian IT and was doing wonders for Infosys - was exposed as a boss who was having indecent proposals to an employee...Infosys resolved the case out of court and spent $3Mn ...very few days later the case was resolved we heard another employee, Jennifer Griffith, claimed that Phaneesh harassed her as well...

That case shocked all and sundry!...The company that spoke about ethics had a black sheep!...the person who had become face of Brand India was mentoring a person who would tarnish his own company's image!...

What I had not liked at that time though was - 

1. Why did Infosys not send Phaneesh to jail? Was not Reka Maximovitch also an employee? Can …

Goof up at Washington Post!!!

The daily news mailer from Washington Post  goes out to millions of readers...and they forgot to give a headline to the mailer?!?
Someone at the execution level must have lost his job after this!!!...