Monday, September 29, 2008

UTVi News Blooper- How "NOT TO USE" Google in Internet Campaign!

As a brand marketer, I have often debated and hailed Google's Adsense program, SEM/SEO, etc with so many agencies, fellow brand managers...and how it can help reaching out to customers you really want to...

I think the Adsense program is really great but what is critical, when a brand is using it in its campaign, is to continuously monitor how your campaign is doing...its basic difference from banner (Web 1.0) mode of advertising on it being very very dynamic!
A recent example of this is UTVi news campaign... what I see in my regular mail blast of NYT is a news from 24th September about  Large Hadron Collider being closed and the ad in Google section is still talking about 10th September, Wednesday when it started!
It saddens me to say but brand marketers still need to understand and make use of SEO and SEM effectively...

Friday, September 19, 2008

Meaning of life lies in our death…Can you feel it?

I had a terrible day today...nothing seemed to be going my way ...it was one of those days when you have to curl back into your own self and just be patient for the day to pass...

I decided to do that...was in control of myself and then I got a mail from Dailiywriting tips of their new website...

Their topics touched my senses and decided to write on the topic- The Meaning of Life -

Look forward for your comments and ratings on the website - 

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Imagine you are dying…right now…what do you see? Whom do you think about? Do you see those eyes which made you love life? What do you smell? But most importantly how do you feel?

Have you ever studied how a baby behaves? If she does not get something – she cries…but a mother can very easily focus her attention on something else and she gets content with the new thing. The baby, thus, forgets what she was earlier craving for…there is insinuations for meaning of life there…did you get them?
Continued here

Monday, September 15, 2008

Romancing with clouds...

Yesterday, while I was coming back after a lunch interaction with couple of MBA students, I noticed that it was such an ideal sunny cloudy day for cloud watching...I was also not well with fever and bad throat but the moment I saw the clouds above I forgot everything...

I wish I had the camera with me but still I managed to take some pictures by my phone...

 
 
 

It was so relaxing watching clouds playing hide and seek with Sun...it was dark one moment and it was sunny the other moment...


Somehow I always beleive that clouds are never given its due honor...but I love watching clouds and trying to decode or understand what they stand for...I love watching clouds formation and trying to interpret them...it somehow relaxes me a lot...why don't you try it yourself next sunny cloud day?