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BluePont - Cool mobile dating application based on your location...

Just read on Sociable Blog
"Ever wondered if someone around the corner might be interesting to meet but you would never know? Ever felt like striking a conversation with a guy/girl in the elevator but it just did not happen? Makers of one of the coolest mobile social networking applications – BluePont – have now made it all possible."
Mobile phones today are growing at breakneck speed in India ...with about 9 Million users added in July 2008!  and with the youth population around 60% of India's population, I think the product has very good prospect in India as well...
Dating, has always been, and will always be important...just like love has been an ingredient in all movies - dating is the spice of every body's life...
Combining mobile phone and dating gives us a killer - dating while being on mobile phone - which I am sure is craze in every country...And I think BluePont's technology is pretty good in mobile dating - They maintain privacy and connect people which is based on proximity match 
I also like their brand positioning...a simple google on dating will give you millions of search...but BluePont team has done a clever thing - they are not targeting the dating crowd - they are looking at anyone and everyone who is looking for a companionship - not just for date or dinners but also for music concerts, a cricket match, etc...if the product actually does all the above...then I have no doubt that it will spread like wild fire...there are millions of people who are looking for just the right companion to not get bored in life...
Company source -
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