Friday, August 29, 2008

Big Boss - Big Goof-up!



In the contest of Rakhi v/s Rahul Mahajan to be turned out of Big Boss home , a rare oddity was observed....

The official website of the serial mentioned at about 10:20 pm (date - 29Aug08) that Rakhi is evicted while just above the news, a placeholder reflected a banner for voting for them...


And at 11:10pm - same day the placeholder was replaced with Coming Soon! flash...





Being a brand marketer myself...I think its a serious goof-up announcing news on Internet before TV which is mainstream media for the show.

Consider this...advertisers who have placed ads between the show - just because the elimination day is supposed to have higher TRPs would have found thousands of viewers switching off the TV since they already know the  result - like me and my family - we switched channels once we knew who has won!...thousands of monies would mean millions of rupees ..considering the high rate of a 10 seconder on the show

Colors is a nice channel and is from Viacom 18 - who is a great marketer....and coming form them I think its a serious goof-up...

Time to learn some marketing lessons for them!
Post a Comment