Friday, July 18, 2008

ITBHU becomes IITBHU

The news that thousands of ITBHUites had been waiting for is out...The Union Cabinet gave its much due approval for lot of strategically important news related to professional education in India...but the piece that brought a smile to me and thousands of other ITBHUites was following...

3. In principle approval for taking over the Institute of Technology, Banaras Hindu University – a constituent unit of the Banaras Hindu University, a Central University, its conversion into an Indian Institute of Technology and integrating it with the IIT system in the country.
Click here to read the complete announcement

Well, let me be very frank with you...the news may not be strategically important to me now... to me - after all I have been passed out of the college some 5 years and now the industry knows me more for what I am doing and what I will do ...but still its a different thing that...

1. I got my current job after my boss was intrigued of the fact that what was I doing in life after having graduated from ITBHU...

2. My boss himself is from ITBHU...

3. My brother from ITBHU....

4. I have had to reason lot of times to lot of people that ITBHU is a great institute

5. When Roorkee became IIT - this somehow resulted into a sort of degradation of the college as the sudden IIT brand attached to Roorkee pulled lot of talent to it which usually used to go to ITBHU

6. Lot of times - many of us - ITBHUites - had to put a line in resume - passed out of ITBHU - part of the IIT JEE - most prestigious and tough engineering competition to pass through on Earth...not because we did not believe in "ITBHU" brand but becuase "IIT" brand sweeps all other education brands in India (or the whole world?)

Still the news is important to me...

I am a branding person...I play an important role in brand building of a $4.9 Billion Enterprise...I know what it means to have a power brand...IIT is no doubt a power brand...and ITBHU is a great brand...I wonder what will happen now...when both brands come together...

But more importantly - I would like to tell all ITBHUites...friends...our testing times have arrived...we have to now work even harder...to prove that we will continue to do the great works...believe me it will be now much easier for us to show the work we had been doing for so many years to the WORLD...

I remember slogan of the t-shirt that I have still preserved in my bag - a memorabilia of ITBHU....

Hey ITBHUite - go ahead...set the world on fire and WE will take the BLAME....

Congrats to you...ITBHUite - (or IITBHUite :)
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