Thursday, April 17, 2008

HCL refreshes the campaign - Technology that Touches lives...

Last 2 months - I missed lot of important dates...marriages...personal deadlines...and I feel sad about it...have been out of touch with lot of freinds and family people...everybody kept on abusing me...well...I am sorry ...to all of you...but now am back...and want to tell you what I had been busy with...well working on the sequel to the brand campaign at HCL...



Here is the new TVC which is now on air...







We had loads of fun shooting the commercial in Kuala Lumpur...



With Shahrookh Irani at Kuala Lumpur International Airport


Also we turn around a brand new website...fully equipped with global best practices in digital world...

www.hcl.in

And what an experience it had been...the campaign has broken all the records in terms of awareness ...HCL is most recalled brand as per HCL's brand track research done by IMRB...



Whewwww....what a ride these two months have been...traveling to Kuala Lumpur...getting the TVC shot and ge back and get the campaign on TV in such a short time...it was tough...the toughest part was to keep in touch with Aakriti when I was in Kuala Lumpur...I was on International roaming and outgoing was about Rs.150 and incoming was Rs. 45...dont ask me my phone bill now :)...



So please see the campaign and call me...comments are awaited...
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