Skip to main content

Yahoo has new Mission statement.

Yahoo has been trying to catch up with Google. This seems to be one of the ways to catch up with "Don't be Evil" motto of Google.

Yahoo launced its new mission statement:
"Yahoo's mission, is to connect people to their passions, their communities, and the world's knowledge."

To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation.".....Jeff Weiner, EVP of Yahoo's Network Division

They have done a rather good job of pinning down the statement. With the rise of web2.0 technologies and evolution of consumer needs...Yahoo with its products like Answers, Finance, Bix etc can do it. But the big question is whether Yahoo would be able to come up with new products and especially against Google juggernaut? Yahoo mail is not able to catch up with GMAIL. Infact nothing after Answers has been able to catch public attention.

Coming back to mission statement: It is actually a little more focus than its previous mission statement:

"Our mission is to be the most essential global Internet service for consumers and businesses."

How we pursue that mission is influenced by a set of core values - the standards that guide interactions with fellow Yahoos, the principles that direct how we service our customers, the ideals that drive what we do and how we do it. Many of our values were put into practice by two guys in a trailer some time ago; others reflect ambitions as our company grows. All of them are what we strive to achieve every day.

In nutshell, the mission statement is right, Yahoo needs to fulfill it with new products and make better us of its marketing acumen to prove they can sustain it.

Read details:
1. Man on a mission blog
2. CNN News
3. Yahoo docs
4. And for a word by word analysis, read on Search engine blog
Post a Comment

Popular posts from this blog

Top 5 things that make World Economic Forum work

World Economic Forum, Davos 2011.  5 days from 26 - 30 January 2011.  2500 delegates. 26000 people.  In 1 village called Davos whose population for the rest of the 51 weeks is only 13000.
Questions on its efficacy and impact are bound to happen. Especially when world's top leaders spend millions of dollars. Not counting their opportunity cost of millions of dollars which they could have used for their work.
I attempted my own rationale on 5 reasons which make World Economic Forum work.

How Branding can help your startup

I can bucket a startup entrepreneur into either of 2 buckets – one – Branding-is-for-Biggies! and second  who believe -Branding-is-important-after-Series-A-funding”. And first bucket is full till the brim. Let me start with a simple question with a possibly simple answer -

Remembering Tej...

You don't normally think of writing this for a friend who was just 31 years old.
Friend who you have just met.
I dont want any of you, reading this, to experience this ever again.

Tejendra Gwala, or Tej, as we lovingly called him, a 6ft 2 inches man was still a boy at heart. Full of dreams, full of youth and full of  dare to be different from everyone out there.

Few things -

1. He knew how to make you comfortable - I spent innumerable evenings with him - where he would just go and start speaking with strangers - whether t was a gym, dhaba or a 5 star restaurant

2. He knew his values - I was just 1 year younger than I was but he respected me and Aakriti (my wife) as his real brother and Bhabhi. There were dozens of time, when he would just call and say - I want "Ghar ka khana" and lets go for a drive.

3. He was the best closer that you would want in your team - knew how to finish things. Whether it was AV shoot in Chennai, fixing dozens of cabs, writing a strategic prese…