Nescafe rings coffee in anybody's mind. So it was not a surprise they started coffee outlets but what I liked was that they are using the outlets to promote other products like Maggi,etc
Its a nice concept targeted to people who want to have coffee and snacks while on move. Added benefit is the locations that they are chosing and format they have rolled out. These are more like kiosks but with nice ambience and pictures.
Overall its a good though late entry of Nescafe in retail.