Thursday, January 05, 2006

Is Anybody Out There : The New Blueprint for Marketing Communications in the 21st Century by Mark Austin, Jim Aitchison
Finished en route to Bangalore....quit good, in fact will be the top of my recommended list for students and marketers as a source of info on marketing communications and what should be expected of it. It also has story of ho advertising evolved into Media Specialists and preicts future where further divisions could be expected.
Worth reading.
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