Lenovo Launchin Titanium , will the landmark black color of Thinkpad change? Whats your take? I beleive it should not becuase black color is owned by Thinkpad. But considering what Ipod did can be quite good in case of Lenovo. Ipad was launched as white but then it came in different colors (Nanos, Shuffles,etc) But the color of Thikpad should never change. So my take: Black color should not change because thats got so strong association with Thinkpad but Titanium color for another series can be quite good for Lenovo's bottom line.
By the way you can cast your vote on www.lenovo.com
Is Anybody Out There : The New Blueprint for Marketing Communications in the 21st Century by Mark Austin, Jim Aitchison Finished en route to Bangalore....quit good, in fact will be the top of my recommended list for students and marketers as a source of info on marketing communications and what should be expected of it. It also has story of ho advertising evolved into Media Specialists and preicts future where further divisions could be expected. Worth reading.