World Economic Forum, Davos 2011. 5 days from 26 - 30 January 2011. 2500 delegates. 26000 people. In 1 village called Davos whose population for the rest of the 51 weeks is only 13000. Questions on its efficacy and impact are bound to happen. Especially when world's top leaders spend millions of dollars. Not counting their opportunity cost of millions of dollars which they could have used for their work. I attempted my own rationale on 5 reasons which make World Economic Forum work.
I can bucket a startup entrepreneur into either of 2 buckets – one – Branding-is-for-Biggies! and second who believe -Branding-is-important-after-Series-A-funding”. And first bucket is full till the brim.
Let me start with a simple question with a possibly simple answer -
You don't normally think of writing this for a friend who was just 31 years old.
Friend who you have just met.
I dont want any of you, reading this, to experience this ever again.
Tejendra Gwala, or Tej, as we lovingly called him, a 6ft 2 inches man was still a boy at heart. Full of dreams, full of youth and full of dare to be different from everyone out there.
Few things -
1. He knew how to make you comfortable - I spent innumerable evenings with him - where he would just go and start speaking with strangers - whether t was a gym, dhaba or a 5 star restaurant
2. He knew his values - I was just 1 year younger than I was but he respected me and Aakriti (my wife) as his real brother and Bhabhi. There were dozens of time, when he would just call and say - I want "Ghar ka khana" and lets go for a drive.
3. He was the best closer that you would want in your team - knew how to finish things. Whether it was AV shoot in Chennai, fixing dozens of cabs, writing a strategic prese…