Skip to main content


Yestreday I was thinking about what makes people buy a product worth Lakhs of rupees, I had this thing in mind since visited the Bose Shop in Mumbai with a freind.
(Yesterday being a great chance to reconsider the question. I was doing an asiignment for Consumer Insights. :-)
I am a music lover (not a fan but love to relax hearing John Denver , some cool soothing songs)and also a dancer, and I that is why I appreciate the fact that each and every beat of a song stands for some meaning. I would love to have a music system which gives me this pleasure. I may be willing to pay a little premium for it.
Then another thought came to mind, yesterday there was a concert of Parikrama in IIM A and many guys had taken the pains of going to the concert without caring about the cold outside. They were like fans of pink floyds and they had to go and listen to it no matter what. From there came this idea....Bose is perhaps for those people...who are rock and concerts a freind of mine paid 1500 rupees for 2 hrs concert of Bryan Adams in Bangalore....Bose helps them to relive this dream of rock concerts conveneintly at their own place, where people can relax hearing to their favourite song ...clearly may have current aberrations leading to unclear sound but not in BOSE.....thats the essence of BOSE.....
Post a Comment

Popular posts from this blog

Top 5 things that make World Economic Forum work

World Economic Forum, Davos 2011.  5 days from 26 - 30 January 2011.  2500 delegates. 26000 people.  In 1 village called Davos whose population for the rest of the 51 weeks is only 13000.
Questions on its efficacy and impact are bound to happen. Especially when world's top leaders spend millions of dollars. Not counting their opportunity cost of millions of dollars which they could have used for their work.
I attempted my own rationale on 5 reasons which make World Economic Forum work.

How Branding can help your startup

I can bucket a startup entrepreneur into either of 2 buckets – one – Branding-is-for-Biggies! and second  who believe -Branding-is-important-after-Series-A-funding”. And first bucket is full till the brim. Let me start with a simple question with a possibly simple answer -

Remembering Tej...

You don't normally think of writing this for a friend who was just 31 years old.
Friend who you have just met.
I dont want any of you, reading this, to experience this ever again.

Tejendra Gwala, or Tej, as we lovingly called him, a 6ft 2 inches man was still a boy at heart. Full of dreams, full of youth and full of  dare to be different from everyone out there.

Few things -

1. He knew how to make you comfortable - I spent innumerable evenings with him - where he would just go and start speaking with strangers - whether t was a gym, dhaba or a 5 star restaurant

2. He knew his values - I was just 1 year younger than I was but he respected me and Aakriti (my wife) as his real brother and Bhabhi. There were dozens of time, when he would just call and say - I want "Ghar ka khana" and lets go for a drive.

3. He was the best closer that you would want in your team - knew how to finish things. Whether it was AV shoot in Chennai, fixing dozens of cabs, writing a strategic prese…