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Startup and knowledge bytes – 1

Article: The Seven Deadly Sins of Startup Storytelling – link The article is a great ready reckoner for founders, marketing heads and especially the core team of startups, who are every day answering the “Why” and busy thinking the emotional connect with the consumers. Storytelling is something that Indian startups really need to rise to – it is one thing which can help in price and discounting wars – and to me, this could be a great competitive advantage. Article:

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About Me

About Me

Anshul is a marketer turned entrepreneur who co-founded BoringBrands, a new-age integrated communications agency. Over the years Anshul and his team have worked closely with over 200 brands including several growth stage start-ups.
An alumnus of IIT (Banaras Hindu University) Varanasi and MICA, Anshul has a knack of positioning the right word in the right place, at the right time.

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