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Startup and knowledge bytes – 1

Article: The Seven Deadly Sins of Startup Storytelling – link The article is a great ready reckoner for founders, marketing heads and especially the core team of startups, who are every day answering the โ€œWhyโ€ and busy thinking the emotional connect with the consumers. Storytelling is something that Indian startups really need to rise to – it is one thing which can help in price and discounting wars – and to me, this could be a great competitive advantage. Article:

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About Me

About Me

Anshul is a marketer turned entrepreneur who co-founded BoringBrands, a new-age integrated communications agency. Over the years Anshul and his team have worked closely with over 200 brands including several growth stage start-ups.
An alumnus of IIT (Banaras Hindu University) Varanasi and MICA, Anshul has a knack of positioning the right word in the right place, at the right time.

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